‘I Will Survive’ - Blue Cross

I created print marketing and merchandising design, as well as shop dressing and commercial POS materials to work in tandem with M&C Saatchi who were producing a TV advert and associated digital media for this huge multi-channel campaign.

Scholars Place Branding - McCarthy & Stone

Scholars place was a landmark site for the property developer, they wanted to reflect this by stepping away from core branding and creating an independent ‘Site Brand’ that would ensure the marketing collateral, hoarding design and brochures would all tie together recognisably. Given that the site had a view directly on to the Cow and Calf (a prominent feature of the Ilkley Moor landscape), I wanted to reflect that in the creative work for the site. I kept the linework silhouettes broad and shallow to allow me to be wrap them around the entire site on the hoardings during construction.

New Branding - York Hamper Company

Illustrated Comms Poster for Blue Cross

Part of a series of illustrated posters for national distribution throughout their animal hospital facilities.

TV Advertisement DM/CRM mailer - McCarthy & Stone

Designed to tie in with the nationwide TV and radio promotion and serve as the second wave push in a campaign focussed on family time.

‘Change the Story’ Internal Comms Campaign - Blue Cross

Finalist for Project of the Year at the Employee Engagement Awards 2015

Blue Cross’ ‘Change the Story’ Internal Comms Campaign was the launching point for a roll out of updated values and revised working approaches that spanned the entire organisation. I assisted in the campaign by providing creative design support - including creating a sub-brand and producing event materials and printed collateral, as well as merchandise and practical training documents.

Folded Illustrated Map CRM Mailer - McCarthy & Stone

Product - Christmas Cards

Every year I create and launch a new set of Christmas designs to celebrate the festive season. This year has been the most successful yet!

Marathon Promotion Poster - Blue Cross

New Branding - The Petal Studio

Hand painted botanical illustrations and whimsical typography was the brief for this small business logo/branding exercise.

Brand Development Exercise - updated use of branding guidelines for Blue Cross

This poster campaign was aimed at Blue Cross’ volunteer audience - who see a lot of similar poster designs sightly. We decided on trying something with a slightly sharper approach to Blue Cross’s usual branding (that would usually see all corners rounded out and un manipulated images). This design retained the brands key desire for ‘eyes to camera’ happy animal images, and ensured colours and fonts were all kept firmly on brand, but stepped away from a ‘boxed in’ approach.

New Branding - Joanne Kennedy Aromatherapy

Hand painted logo design for a brand new small business - developed for use on business stationery, product branding and packaging materials.

Presentation Template Design (PowerPoint) - Blue Cross

As part of a brand guardianship exercise I created a suite of .ppt templates that could be used by staff to create presentations for both internal and external audiences. We had become aware that there was a certain amount of creative drift in the way information was being presented, particularly to external audiences, that was compromising the way the brand was being represented. Along side a set of pre-designed but blank complete templates, I created a collection of useful slide designs, data visuals, pre set colour palettes and font selections to ensure that rather than making life harder for staff members just seeking to create visually engaging presentations, I had provided them with everything they might need, ready to use.

Custom Signage Design - Somers Creative Wedding Stationery

Illustration - Somers Creative Wedding Stationery

Independent project - ‘Touch’ watercolour and linework